Why Are Nike Air Max 95s Called 110s? - The Block P

The Nike Air Max 95 was introduced in 1995 and quickly became a favourite among sneaker enthusiasts. Designed by Sergio Lozano, the shoe featured a distinctive design inspired by the human anatomy, with a gradient upper and visible Air units in the forefoot and heel. Its bold look and innovative technology set it apart from other sneakers of the time.

The nickname "110s" originates from the retail price of the Nike Air Max 95 around the time that the hype started to surround them. In 1995, when the shoes originally came out, they were priced at £99, and this rose to £110 in the years to follow, which was a significant amount at the time. This price point, combined with the shoe's popularity, led to the name "110s" among sneakerheads. It is often referenced in the community that they need to bring the old price back, as retail at the time of writing this is £175, almost a 60% price increase from the good old days. However, this is to be expected due to higher inflation rates in recent years and increases in the cost of raw materials for Nike. 

In Liverpool, the Nike Air Max 95 holds a special place in the city's culture. The shoe became more than just a fashion statement; it was a symbol of status and style. The nickname "110s" caught on quickly in Liverpool, reflecting both the shoe's cost and its cultural impact.

The reselling hype around Air Max 95s also contributed to the popularity of the nickname. As demand for the shoe grew, so did its value in the resale market. The term "110s" became synonymous with the sneaker's heritage and its significance in Liverpool's fashion scene.

The Nike Air Max 95, or "110s" as they are fondly called in Liverpool, is more than just a sneaker. It's a cultural icon, a piece of fashion history, and a testament to the enduring appeal of innovative design. Whether you're a sneakerhead or just curious about the nickname, understanding the story behind the "110s" offers a glimpse into the rich tapestry of sneaker culture.