Why are Air Max 95’s so popular in Liverpool? - The Block P
In Liverpool, the Nike Air Max 95 is more than just a shoe—it's a cultural phenomenon. Known locally as "110s," a nod to the old £110 price tag (note the original price was actually £99), these shoes have become an emblem of the city’s unique style and identity. But what is it about the Air Max 95 that has captured the hearts of so many in Liverpool? To understand this, we need to explore the deep-rooted connection between the city and this iconic footwear, as well as the pivotal role that Block P plays in keeping this tradition alive.
Liverpool has long been known for its passionate football culture and its distinct street style. The Air Max 95 first found its footing in the city during the mid-90s, a time when the local football scene was at its peak. The shoe quickly became popular among football fans, especially those who were part of the "casuals" subculture—groups of fans who travelled to away games and were as serious about their fashion as they were about their teams. The Air Max 95, with its bold design and innovative Air cushioning, offered both style and comfort, making it the perfect choice for long days on the terraces.
But the Air Max 95’s appeal in Liverpool goes beyond football. The city’s strong working-class roots play a significant role in the shoe’s popularity. In a place where pride in one’s appearance is deeply ingrained, the Air Max 95 became a status symbol, a way to stand out and make a statement. The nickname "110s" reflects this pride—owning a pair of these premium sneakers was, and still is, a mark of success and individuality in the community.
The shoe’s popularity was further fuelled by its adoption in Liverpool’s vibrant music scene. From hip-hop to grime, local artists and influencers began to incorporate "110s" into their looks, solidifying the shoe’s place in the city’s street style. The Air Max 95 became synonymous with the rebellious, edgy spirit of Liverpool’s youth, and its distinctive design continues to resonate with new generations.
Enter Block P, the world’s first independent Air Max 95 shop, which has played a crucial role in nurturing and sustaining this unique relationship between the city and the sneaker. Located in the heart of Liverpool, Block P is more than just a retail store—it’s a community hub where people can come together to celebrate their love for the Air Max 95. Here, sneaker enthusiasts can find exclusive releases, rare colour ways, and a place to connect with others who share their passion.
At Block P, we understand that the Air Max 95 is more than just a shoe; it’s a symbol of the city’s resilience, pride, and creativity. Our store is a safe space for everyone in the community to bond over a shared love for this iconic sneaker. Whether you’re a lifelong fan or new to the world of "110s," Block P is here to welcome you into a community that values authenticity, style, and the rich cultural heritage of Liverpool.
In a city where the Air Max 95 is as much a part of the landscape as the River Mersey and the Liver Building, Block P stands as a testament to the enduring appeal of this shoe. By offering a curated selection of Air Max 95s and fostering a community that celebrates the shoe’s legacy, Block P continues to honour the special relationship between Liverpool and "110s." Here, the Air Max 95 is more than just footwear—it’s a symbol of what it means to be part of Liverpool, a city that marches to the beat of its own drum, with style, hustle, and a pair of "110s" on its feet.